CAMPAIGN DESIGN SHOWCASE
From institutional initiatives to culture-building movements, these campaigns reflect my ability to translate strategy into compelling visual storytelling. Each project combines intentional design, clear messaging, and measurable outcomes - whether the goal was to raise funds, increase awareness, or spark engagement across a college campus. Explore how I’ve used creative direction to elevate causes, connect communities, and drive action through design.
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Giving Campaign
"Every Gift. Every Graduate."
Project Overview
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Client: Coker University, Annual Giving & Donor Relations
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Role: Campaign Designer
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Project Type: Donor Giving Campaign (Print, Digital, Informational)
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Timeline: Spring 2026
The Challenge
Coker University needed a short-term, high-impact spring giving campaign that could generate broad participation across alumni, faculty/staff, parents, and friends. The primary challenge was not just fundraising, but increasing engagement and participation across all donor levels, reinforcing that every gift—regardless of size—contributes directly to student success.
The campaign also needed to:
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Communicate urgency within a 7-day window
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Clearly connect giving to student outcomes (retention and graduation)
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Drive participation through digital-first engagement on GiveCampus
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Inspire action across multiple audiences with varying levels of connection to the university
My Design Approach
My approach focused on building a simple, emotionally resonant campaign identity that could scale across digital platforms while maintaining clarity and consistency.
The central idea, “Every Gift. Every Graduate.”, guided all creative and messaging decisions and framed giving as a shared responsibility in student success.
Key design and strategy decisions included:
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Developing a clean, unified campaign identity centered on the student journey from first day to graduation
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Prioritizing clarity and repetition of the core message across all assets
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Designing modular social media graphics optimized for sharing and peer-to-peer engagement
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Creating urgency-driven visual assets for giving challenges and milestones
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Ensuring consistency across email, social, and the GiveCampus campaign page
The visual direction emphasized simplicity, emotional connection, and accessibility—making it easy for ambassadors and supporters to share the message quickly and consistently.
“We doubled donors compared to last year - We had 77 last year. ”
- Amy Morris | Director of Annual Giving & Donor Relations
The Outcome
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The campaign successfully met and exceeded its participation goal while significantly increasing donor engagement compared to the previous year.
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151 donors participated (goal: 150)
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$106,068 raised
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Donor participation more than doubled year-over-year (77 donors in 2025 → 151 donors in 2026)
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Successfully unlocked a $20,000 challenge gift by reaching the first 50 donors
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Successfully met a $5,000 Annual Fund matching challenge, doubling donor impact
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Activated additional milestone-based giving incentives that encouraged continued participation throughout the campaign
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Strong engagement across alumni, faculty/staff, parents, and friends of the university
Beyond fundraising results, the campaign demonstrated the effectiveness of a participation-focused message, creating momentum early in the campaign and encouraging broad community involvement across multiple giving areas.
Impact at a Glance
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151
Donors Participated -
$106,068
Raised -
+96%
Growth in Donor Participation -
$25,000
Challenge & Match Funds Unlocked
Visuals to Include
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This campaign featured a cohesive suite of digital and campaign assets, including:
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Social media graphics for daily campaign messaging
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Ambassador-ready shareable story templates (GiveCampus + Instagram)
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Email header and digital appeal banners
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Campaign landing page visuals for GiveCampus
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Challenge and milestone unlock graphics
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Matching gift announcement visuals
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Consistent campaign wordmark: “Every Gift. Every Graduate.”
These visuals were designed to work across multiple platforms while maintaining a unified identity and clear call to action.
Reflection
This project reinforced how powerful simplicity and consistency can be in campaign design—especially in short, high-intensity fundraising environments.
By focusing on one clear message and reinforcing it across multiple touchpoints, the campaign was able to drive both emotional connection and measurable action. The experience also strengthened my ability to design for multi-audience engagement, balancing alumni storytelling with data-driven urgency.
Most importantly, this campaign demonstrated how design can directly support institutional goals by translating abstract priorities—like retention and graduation—into something tangible, understandable, and actionable for donors.
QEP Awareness Campaign
“Online Learning Unlocked”
Project Overview
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Client: Central Carolina Technical College
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Role: Campaign Designer
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Project Type: Institutional Awareness Campaign (Print, Digital, Informational)
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Timeline: Spring 2025
The Challenge
CCTC launched a new Quality Enhancement Plan (QEP) as part of its SACSCOC reaffirmation, with a key focus on increasing success rates among online learners. The college needed a visually cohesive campaign to introduce the initiative, engage both internal and student audiences, and build awareness around new support resources - all while maintaining academic tone and credibility.
My Design Approach
The design centered on a clean, accessible identity using academic blues, tech-forward elements, and student-first visuals. The theme “Online Learning Unlocked” symbolized the core message of access, progress, and success in digital learning.
I created a fully branded campaign system, including:
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Custom QEP logo and tagline to establish a memorable brand
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Posters, digital signage, and flyers to reach faculty, staff, and students across campus
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Small design elements that could be added to presentation decks or slide templates for leadership to use in QEP updates and trainings
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Informational one-pagers breaking down the QEP for both academic and student audiences
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ADA-compliant formatting and readability-first layout choices to ensure accessibility for all
“As you know, the QEP is a requirement of our SACSCOC reaffirmation and will focus on increasing the success of our online learners.”
- JESSICA B. LEA | EXECUTIVE DIRECTOR OF IE AND ACCREDITATION
This clear, confident message was central to the tone and strategy, aiming to build trust and excitement across campus for a long-term academic initiative.
The Outcome
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Campaign materials were successfully launched as part of Fall 2025 kickoff communications
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Branded templates were adopted across departments for ongoing updates, training, and reporting
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Student awareness of online success resources improved via print and digital outreach
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The campaign elevated the professionalism and visibility of the QEP during a crucial reaffirmation milestone
Visuals to Include
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Campaign title slide or teaser poster
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Custom QEP logo or icon
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Flyer or digital sign
Reflection
Designing for the QEP required balancing institutional authority with student approachability, a challenge that felt deeply meaningful. Through thoughtful branding and accessible design, I helped reframe an accreditation requirement into a mission-driven campaign centered on student success in the on-line space.
2024 Employee Giving Campaign
“Titan Spirit: Construction Zone of Philanthropy"
Project Overview
Client: Central Carolina Technical College Foundation
Role: Campaign Designer
Project Type: Internal Fundraising Campaign (Print, Digital, and Environmental Graphics)
Timeline: Fall 2024
The Challenge
CCTC’s Foundation set bold internal goals for the 2024 Employee Giving Campaign:
Raise $30,000 in donations
Reach 70% employee participation
The campaign theme, “Titan Spirit: Construction Zone of Philanthropy,” called for visuals that could energize staff, celebrate progress, and clearly communicate giving tiers and incentives — all while aligning with CCTC’s culture and brand.
My Design Approach
The campaign’s construction-themed identity was directly inspired by the ongoing development of CCTC’s new Academic Student Services Building — a symbol of growth and transformation that aligned perfectly with the spirit of giving. The design direction leaned into this theme with bold visuals and a sense of forward motion.
I created a cohesive, campus-wide design system that included:
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Custom campaign logo design incorporating construction and Titan-themed elements to anchor the brand
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Campaign posters featuring staff and faculty (many of them alumni and past donors), reinforcing community pride
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Bi-fold brochure outlining tier-based giving levels like “Architect” and “Master Builder”
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Incentive visuals for blue jeans pass days, Tree of Honor donor leaves, and gift card giveaways
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Signage featuring donor recognition and campaign messaging across campus
The final identity felt playful yet professional, using blueprint textures, caution tape accents, and warm, energized messaging to engage participants. Every element was designed to invite action, honor contributions, and reflect a collective effort to “build the future” of the college together.
The Outcome
While the campaign didn’t fully reach its stretch goals, the final results reflect powerful engagement and design impact:
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$28,250 raised — just $1,750 shy of the $30K goal
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53% employee participation, with 115 Titans contributing
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Weekly blue jeans pass incentives rolled out to donors at the $75+ level
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Tier-specific acknowledgments were distributed via physical perks, emails, and internal digital signage
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Set the tone for a more engaged, mission-driven culture heading into the next campaign year
“Your incredible spirit of giving truly reflects our commitment to our students and our community, and it continues to inspire.” — Foundation Email
Reflection
This campaign gave me a chance to flex thematic creativity while keeping the designs clear, warm, and campus-friendly. It reinforced how the right visual storytelling can drive culture, unify teams, and turn goals into a shared mission.
2023 Employee Giving Campaign
“Team Titan!”
Project Overview
Client: Central Carolina Technical College Foundation
Role: Campaign Designer
Project Type: Internal Fundraising Campaign (Print & Digital)
Timeline: Fall 2023
The Challenge
The Foundation set a stretch fundraising goal of $23,000 for the 2023 Employee Giving Campaign, themed “Team Titan!” The campaign needed an eye-catching, school-spirited visual identity to motivate faculty and staff participation - and create an internal movement that felt fun, collaborative, and impactful.
My Design Approach
For “Team Titan!,” I developed a spirited, sports-themed campaign identity inspired by team culture and school pride. The visual language drew from athletic branding, the bold fonts, shield motifs, and a custom logo inspired by the NFL, to energize faculty and staff and frame giving as a team effort.
I created a cohesive, campus-wide design system that included:
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Custom campaign logo design modeled after the NFL emblem to reinforce the sports theme
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Campaign posters featuring staff and faculty (many of them alumni and past donors), fostering pride and visibility
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“I Gave” posters personalized and displayed for individuals who contributed, providing peer recognition and encouraging participation
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Bi-fold brochure outlining tier-based giving levels to show donor impact and incentives
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Incentive visuals for blue jeans pass days, Tree of Honor donor leaves, and gift card rewards
The final identity was bold, unified, and motivating - combining fun with professionalism to promote campus-wide engagement. By tying giving to a shared team identity, the campaign reinforced the message that everyone plays a role on Team Titan.
The Outcome
The “Team Titan!” campaign shattered expectations and set a record:
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$29,433 raised - exceeding the $23,000 stretch goal by over 28%
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108 employees participated, a notable milestone for the college’s size
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Internal communications celebrated the highest total in the campaign’s 5-year history
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Designed visuals were featured throughout campus and helped drive excitement and momentum
“Not only did we raise $23K, we actually raised $29,433! The highest ever in the five year history of running an employee giving campaign!” -Foundation Email
Reflection
This campaign taught me how to tap into team culture and emotional motivation through design. By combining strong branding with strategic layout, I helped turn an internal fundraiser into a record-breaking celebration of giving.
